Publications
The Power of Podcasting: Telling Stories Through Sound
Podcasting is hailed for its intimacy and authenticity in an age of mistrust and disinformation. But while it is relatively easy to make a podcast, it is much harder to make a great one.
In The Power of Podcasting, award-winning podcast producer and leading international audio scholar Siobhán McHugh provides a unique blend of practical insights into, and critical analysis of, the invisible art of audio storytelling. Packed with case studies, history, tips and techniques from the author’s four decades of experience, this original book brings together a wealth of knowledge to introduce you to the seductive world of sound.
If you’ve ever said you want to start a podcast, this is the book you need to understand the craft, the history and the power of creating meaningful stories through sound. The book also analyses podcasting as a vibrant new medium, nominates exemplars in different podcast genres and examines the push for diversity, equality and inclusion in this growing industry.
‘A love letter to the power of podcasting and audio, from one of the most experienced storytellers with sound.’ – James Cridland, editor of Podnews
‘An invaluable resource for anyone interested in understanding today’s global podcasting phenomenon. I learned so much.’ – Carolina Guerrero, CEO of Radio Ambulante Studios
‘Storytelling is Siobhan’s gift… the ideal book for students, trainers, researchers and anyone who wants to learn about the inner workings of podcasting.’ – Kim Fox, Professor of Practice, American University in Cairo and co-chair Podcast Studies Network
‘Much more than a how-to guide for aspiring podcasters … A reminder of the power of sound and the huge potential of the podcast medium.’ – Richard Berry, University of Sunderland
‘Absolutely fascinating, and a terrific lesson in how to tell good stories. Whether you seek instruction, or simply to know why some podcasts are better than others, this book is for you.’ – Olya Booyar, Head of Radio, Asia-Pacific Broadcasting Union
Feedback on social media shows how podcasting means such different things to different people – further evidence of its versatility and significance.
